Two books by William S. Cleveland, Visualizing Data and The Elements of Graphing Data, are classics in data visualization. Even after 15 years, they are still big sellers and are as current as ever. Book reviews and the preface from each book are provided below.

Visualizing Data
Visualization methods. A strategy for data analysis that stresses the use of visualization to thoroughly study the structure of data and to check the validity of mathematical and statistical models fitted to data. Prerequisites: Basic statistics and least-squares fitting.
Quotes from Reviewers
B. Gunter, Technometrics:
``This is a terrific book --- in my opinion, a pathbreaking book. Get it. Read it. Practice what it preaches. You will improve the quality of your data analysis.''

P. Royston, Statistics in Medicine:
``proposes and convincingly illustrates a philosophy of data analysis that is both modern and practical. ... the writing is beautifully lucid.''

A. Bowman, Journal of the Royal Statistical Society:
``uses mostly elementary tools ... in a way which is always illuminating and often highly imaginative.''

D. Birnbaum, Infection Control & Hospital Epidemiology:
``An exciting aspect of this book is the discovery of new findings in examples that are real, sometimes classic data sets.''

C. J. Wild, ISI Book Reviews:
``This book, by a leading researcher in statistical graphics, deserves a wide readership.''

A. H. Welsch, J. of the American Statistical Association:
`` a serious effort to produce a coherent data analysis.''

A. M. Ellison, BioScience: ``required reading for every scientist ... ''



The Elements of Graphing Data
Visualization methods. The principles and methods are supported by a rigorous, scientific discussion of graphical perception, the visual decoding of information from data displays. Prerequisites: None.

Quotes from Reviewers
J. Lodge, Atmospheric Environment:
``certain kinds of tendency toward bad graphics could be cured if as many authors as possible would not just read, but, in the words of the Anglican Prayer Book, `learn, mark, and inwardly digest' this volume.''

R. A. Thisted, Computing Reviews:
``This is an admirable book. It is clearly written and intellectually engaging.''

J. C. Thompson, Jr., Cornell Veterinarian:
``a wealth of examples which make it easy to read and understand.''

J. M. Olson, The American Cartographer:
``An excellent stimulus for deeper thinking about display techniques ... ''

B. D. Spurr, Biometrics:
``There is so much to learn from this book that it took me considerable time to get through it despite it not being a long book.''

P. McPhie, Analytical Biochemistry:
``The quality of the scientific literature would greatly increase if the book were studied by all authors (actual and potential), referees, and editors.''

L. S. Nelson, Journal of Quality Technology:
``It is hard to imagine anyone reading this book and not getting some good ideas to put immediately into practice.''

College and Research Libraries:
``This book is a gem. Buy it, read it and urge everyone you know whose job it is to convert raw data to meaningful information to do the same.''

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T. S. Hills, Meteorological Magazine:
``Ideally, everyone interested in getting the most out of their data or presenting data clearly and concisely should have a copy handy.''


Preface from Visualizing Data
Visualization is critical to data analysis. It provides a front line of attack, revealing intricate structure in data that cannot be absorbed in any other way. We discover unimagined effects, and we challenge imagined ones.

Tools matter. There are exceptionally powerful visualization tools, and there are others, some well known, that rarely outperform the best ones. The data analyst needs to be hard-boiled in evaluating the efficacy of a visualization tool. It is easy to be dazzled by a display of data, especially if it is rendered with color or depth. Our tendency is to be mislead into thinking we are absorbing relevant information when we see a lot. But the success of a visualization tool should be based solely on the amount we learn about the phenomenon under study. Some tools in the book are new and some are old, but all have a proven record of success in the analysis of common types of statistical data that arise in science and technology.

There are two components to visualizing the structure of statistical data --- graphing and fitting. Graphs are needed, of course, because visualization implies a process in which information is encoded on visual displays. Fitting mathematical functions to data is needed too. Just graphing raw data, without fitting them and without graphing the fits and residuals, often leaves important aspects of data undiscovered. The visualization tools in this book consist of methods for graphing and methods for fitting.

The book is organized around applications of the visualization tools to data sets from scientific studies. This shows the role each tool plays in data analysis, and the class of problems it solves. It also demonstrates the power of visualization; for many of the data sets, the tools reveal that effects were missed in the original analyses or incorrect assumptions were made about the behavior of the data. And the applications convey the excitement of discovery that visualization brings to data analysis.

The visualization of statistical data has always existed in one form or another in science and technology. For example, diagrams are the first methods presented in R. A. Fisher's Statistical Methods for Research Workers, the 1925 book that brought statistics to many in the scientific and technical community. But with the appearance of John Tukey's pioneering 1977 book, Exploratory Data Analysis, visualization became far more concrete and effective. Since 1977, changes in computer systems have changed how we carry out visualization, but not its goals.

When a graph is made, quantitative and categorical information is encoded by a display method. Then the information is visually decoded. This visual perception is a vital link. No matter how clever the choice of the information, and no matter how technologically impressive the encoding, a visualization fails if the decoding fails. Some display methods lead to efficient, accurate decoding, and others lead to inefficient, inaccurate decoding. It is only through scientific study of visual perception that informed judgments can be made about display methods. Display methods are the main topic of The Elements of Graphing Data. The visualization methods described here make heavy use of the results of Elements and other work in graphical perception.

The reader should be familiar with basic statistics and the least-squares method of fitting equations to data. For example, an introductory course in statistics that included the fundamentals of regression analysis would be sufficient.

For most purposes, the chapters need to be read in order. Material in later chapters uses tools and ideas introduced in earlier chapters. There are two exceptions to this general rule. Chapter 6, which is about multiway data, does not use material beyond Section 4.6 in Chapter 4. Also, sections of the book labeled ``For the Record'' contain details that are not necessary for understanding and using the visualization tools. The details are meant for those who want to experiment with alterations of the methods, or want to implement the methods, or simply like to take in all of the detail.


Preface from The Elements of Graphing Data
This book is about visualizing data in science and technology. It contains graphical methods and principles that are powerful tools for showing the structure of data. The material is relevant for data analysis, when the analyst wants to study data, and for data communication when the analyst wants to communicate data to others.

When a graph is made, quantitative and categorical information is encoded by a display method. Then the information is visually decoded. This visual perception is a vital link. No matter how clever the choice of the information, and no matter how technologically impressive the encoding, a visualization fails if the decoding fails. Some display methods lead to efficient, accurate decoding, and others lead to inefficient, inaccurate decoding. It is only through scientific study of visual perception that informed judgments can be made about display methods. The display methods of Elements rest on a foundation of scientific enquiry.

Except for one small section, there is nothing in this book about computer graphics. The basic ideas, the methods, and the principles of the book transcend the computing environment used to implement them. While graphics technology is moving along at a rapid pace, the human visual system has remained the same.

The prerequisites for understanding the book are minimal. A few topics require a knowledge of the elementary concepts of probability and statistical science, but these topics can be skipped without affecting comprehension of the remainder of the book.

The book Visualizing Data is a companion volume It focuses on graphical methods, the topic of Chapter 3 of this book; it presents far more methods than covered here and is more advanced, requiring a greater knowledge of statistics. But Visualizing Data does not delve into graphical perception, and takes Elements as a starting point.

Elements was meant to be read from the beginning and to be enjoyed. However, it is possible to read here and there. Winding its way through the book is a summary of the material: the figures and their legends. Reading this summary can help readers direct themselves to specific items.

The graphs in this book are communicating information about fascinating subjects, and I have not hesitated to describe the subjects in some detail when needed. In many cases some knowledge of the subject is required to understand the purpose of a graphical analysis or why a graph is not doing what was intended or what a new graphical method can show us about data. I hope the reader will share with me the excitement of experiencing the increased insight that graphical data display brings us about these subjects.